5 Ways to Freshen Up Your Business

December 13, 2010 by admin
Filed under Feature Articles

A while back I came across an interesting article called “5 Ways to Go from Frumpy to Fresh This Week.” Great article, but I forgot to write down the source! I really want to share the ideas (plus add my own and others’ ideas), so I’m going to “put it out there” and see if the original author recognizes his/her work.

Change Your Business Voice Mail. Make your message have some personality (you can do this and still be professional).My comment: I was reading an article by Paul Cherry
and he recommends that your compelling message should focus on helping your prospects become better at, resolve, gain more control over, save time/money, or make their job easier. And be sure to keep your voice message to 30 seconds in length.
Buy Some Cool Thank You Cards. Corporate thank you cards are boring because they are all about you and not about me (your customer).Your logo on the front of a thank you card doesn’t mean a darn thing. However, put a picture of something fun or a great quote and now you’ve got my attention.My comment: Well, I like the idea of putting my logo on the Thank You cards – maybe not front and center but down beside my signature for brand recognition. I will think about how I can do it in a “cool” way. Perhaps including an intriguing photo that would be meaningful to my coaching clients.
Think of a Free Way to Promote Yourself Each Week. Perhaps you can write an article for an association of your Ideal Customer; get a column in a weekly newspaper; ask for 3 referrals you’ve always been too chicken to ask for!My comment: Denise Wakeman
recently had a contest where you could win one of two books if you posted on her Facebook Fan Page. A great example on promoting your business and your Facebook Fan Page.
Create A Club. Hmmm – how could you create a club of customers that want to meet with each other once per month?My comment: Webinars are ideal for gathering your clients either online or over a telephone line. Make sure the topics help your clients solve their problems.
You might also want to start a networking group in your local area that brings together your customers face-to-face each month.
Take A Valued Client For Lunch or Send Them a Gift. OK – so you have these people who buy from you on a regular basis, spend big money and who refer you to others consistently. I think they deserve a Caesar salad at the very least don’t you??My comment: I like this idea. Lunch with clients who live close by and send a gift to clients who live at a greater distance away. So now you have five great ways for going from frumpy to fresh this week. Which one will you try first for your business?